Lately, Ubisoft has once again strengthened its presence in the mobile gaming industry. On September 27 local time, the French gaming giant announced the acquisition of mobile game studio Ketchapp. While Ubisoft did not disclose the financial details, the acquisition process will span the company’s entire third fiscal quarter, continuing at least until December 31 this year. For gaming fans exploring Crickex Sign Up, this marks another shift in the global mobile gaming landscape worth noting.

Ketchapp is best known for developing free mobile games such as Risky Road, Stack, and Gravity Switch. With these titles added to its portfolio, Ubisoft will become the fourth-largest mobile game publisher worldwide by total downloads in the \$36.6 billion mobile gaming market. Ketchapp originally rose to fame with the viral hit 2048, released on iOS and Android. Millions of smartphone users downloaded the game, though it faced criticism for closely imitating the gameplay and art style of Threes, a popular puzzle game created by indie developer Asher Volmer. In a blog post, Volmer expressed deep disappointment over seeing companies like Ketchapp copy his work. Since then, many of Ketchapp’s releases have been accused of borrowing heavily from other indie games. Risky Road is nearly identical to Owlchemy Labs’ Smuggle Truck, Stack’s visual style resembles Monument Valley by Ustwo, and Gravity Switch’s core mechanics draw comparisons to Terry Cavanagh’s VVVVVV. Another title, Crazy Circle, flips the design of Cavanagh’s Super Hexagon.

However, Ketchapp’s value to Ubisoft lies not in its originality but in its powerful distribution network. The company has built an effective cross-promotion system, using its dozens of existing games and apps to quickly drive users to newly released titles. This strategy has helped Ketchapp surpass 700 million total downloads, with an average of 23 million downloads per month. “The acquisition of Ketchapp not only brings Ubisoft a highly profitable publisher but also a catalog of successful free-to-play mobile games,” said Jean-Michel Detoc, Managing Director of Ubisoft Mobile. “It gives us a top-tier player in global mobile publishing and enhances our promotional capabilities in the mobile space.” For players looking into Crickex Sign Up, this kind of market expansion highlights how major companies leverage distribution power as much as game development.

With Ketchapp under its wing, Ubisoft can now launch multiple original mobile games and distribute them through Ketchapp’s network without paying steep user acquisition costs. In an industry where attracting a single new player can cost several dollars, cutting these costs could make the difference between a game’s success and failure. This strategic move positions Ubisoft to compete more aggressively in the mobile market while giving it direct control over audience reach—much like how Crickex Sign Up connects users to a wide network without relying on third-party channels.